Valuing free-range farming

Camila Lenhart and Debbie Turnock. Photo: Nikki South.

One of the key business values of Mount Social Club is its commitment to using only free-range meat and eggs, but what does ‘free-range’ really mean and what are the benefits?

Free-range refers to animals who spend most of their day roaming freely outdoors. Animals confined to enclosures 24/7 are definitely not free-range.

In the United States alone 99.9% per cent of chickens, 95 per cent of pigs, and 78 per cent of cattle come from factory farms. While we are lucky in New Zealand with all our beef and lamb being free-range, the story is quite different with our chicken, pork and imported Australian beef, often sold in supermarkets and by major restaurant suppliers.

“At Mount Social Club we believe free-range is more humane to the animals who are sacrificed for our benefit. Free-range farming has lower environmental impact than factory farming, and all free-range beef, pork, lamb and poultry isn’t just more ethical than factory-farmed grain-fed animals, but it’s actually healthier and is tastier too,” says owner Lucas Fleury.

This can be easily proven by looking at the nutrient content and hormone levels of both types of meat, by yoke colour of eggs (free-range are more orange) and by the difference in flavour.

Mount Social Club has learned a lot just by asking suppliers where their product is coming from – sometimes the less they have to say the more it tells them about a particular product. The company has developed a great relationship with suppliers who hold similar business values, for example, their butcher, Doug Jarvis in Papamoa.

The Mount Social Club’s free-range farmed products and quality produce is available every day for breakfast, lunch, and dinner.

For more information call Mount Social Club 07 574 7773 or visit