A new slogan for Tauranga

Brian Rogers
Rogers Rabbits
www.sunlive.co.nz

Here's your homework for the summer: Come up with a new slogan for Tauranga.
Well in fact, any slogan. Since the city doesn't have one, we can hardly look for a new one.


Here at The Weekend Sun, we reckon it's time the region had a catchy phrase to crow about. After all, most NZ cities have them and with the RWC coming here, we need to be on the map, even if we won't be seeing much of the rugby action here.
Tauranga has had a few slogans over the years, mostly unremarkable, since we can't remember most of them.
I do recall well the day we photographed bodybuilders at Fernland Spa for the ‘Tempt Me Tauranga' campaign, complete with T-shirts. We decided the shirts were a bit conservative, so we let rip with the scissors to spice up the look. (see the photo)
As I remember it, the Tempt Me Tauranga committee was not impressed at all. And here we were thinking it was adding a bit more ‘Tempt' into the concept. Ah, those were the 90s. We are so much more broad minded these days.
In 2001, Hamish Williamson won a prize (a trip to ‘City of Celebrations' Sydney) when Mayor Noel Pope announced ‘Simply Superb' was the best out of 2400 entries for Tauranga. Hamish had a great holiday but the slogan never seemed to make it into mainstream use.
Bob Clarkson, in 2007, suggested ‘What has Winston Done for Tauranga?' which never really caught on, although plenty of Winston supporters made a point of coming up with a lot of answers.
The 2010 local body elections also uncovered a few ideas from candidates, our personal favourite being that from unsuccessful but always jovial Hori Leaming, who suggested ‘Home of NZ's Champion Pie Maker' in reference to Gold Star Bakery's Pat Lam continuing success in the national Supreme Pie Awards.
Your mission this week is to come up with a catchy line for Tauranga or the Bay of Plenty. We've no guarantee your slogans will ever be used officially, but there's no harm in bandying a few ideas around, is there?
The Sun will chip in a bunch of prizes for the best efforts and we will make you famous by publishing in the largest circulating, best read, most popular newspaper in the Bay.
Here are some ideas; now let's hear yours.
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Winston's former electorate
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