After a couple of weeks drifting around the ocean in the fine company of many local boating friends, it hasn't been easy settling back into office life.

So if there's the occasional outburst of 'reef the main” or 'dump the berley” you'll understand. Or should that be dump the main and reef the jib? Whatever, you should know that sailing our amazing coastline is a lot more fun than writing this rubbish.
Whilst afloat on the briney, watching the waves wash by, or sliding around the ocean's depths with a speargun and catchbag, one's mind tends to wander. Which is dangerous for those of us with minds that shouldn't be let out alone. There were a lot of ponderous thoughts rattling inside the mainly vacant abyss of the RR Creative Dept.
It's also dangerous to have spent so long thinking like a fish, dressing like a kelp and trying to outsmart the scaly varmints.
The brain is still on holiday, so if you really feel you need a fix of regular rabbits, check out the archives in the columnist section of www.sunlive.co.nz
There's more classic rabbittings there, nine years in fact, to keep you going all weekend. Meanwhile, I have a week to stop thinking like a fish and start thinking like an editor.

Getting it right
Working in the media is always a matter of trying your best to get everything right, all the time. Of course in reality, this never happens. But I like to think that here at Sun Media and on our daily news website, www.sunlive.co.nz, we do better than most.
In fact, I know we do. We take it very seriously when we get something wrong.
We'll always correct it at the first possible opportunity and freely admit when there's been a stuff-up.
Unlike other media, that due to print deadlines have to hastily prepare stories, the beauty of SunLive is there's no deadline, just a constant outpouring of news throughout the day, every day. It doesn't get posted until we are as sure as we can be that it's accurate, balanced and fair. Even then, SunLive is constantly updated so you can be assured that any new information is quickly posted to keep you right up to date.
Check it out, www.sunlive.co.nz and register free to get all the local news updates every day.
The hard part about getting information right is mostly knowing when it has been supplied incorrect. Well-meaning people often give us information that is second or third hand and not checked. It's a major job, behind the scenes, checking what seems like the most trivial of details and journalists often have to get over the feeling that they are being overly pedantic because it's often the most unlikely little facts that will trip us up.
And at the risk of throwing stones while living in a glasshouse, I reckon the other media messes up more often than the humble Sun. At least, that's our story and we're sticking to it.
We've had a lot of comments about advertising recently, particularly on television and radio.
A reader called this week about an ad in which a funeral director openly discusses the pros and cons of embalming. At the end, it is mentioned that no-one should attempt handling the chemicals unless they are qualified. I would have thought it a fairly pointless comment, since not a lot of people would have considered do-it-yourself embalming.
But I suppose there are some, in these times of recession, who figure that it would be cheaper to have a go themselves at preserving grandma. Maybe practice on the budgie first? No, there are some jobs better left to the professionals.
Although it would make an interesting reality TV show, 'When backyard embalming goes wrong.”
Another ad, for a health insurance company, has a woman with a dodgy knee, a dog called Mr Perkins and a physician with the same name. She is known to run around with Mr Perkins.
This is clearly inaccurate. As most people in Tauranga know, Mr Perkins is actually the dentist. I wish they would get it right.

Buffed on a bike
Interesting story this week, a Wellington nude cyclist has taken his case to the High Court, after refusing to pay a $200 fine for offensive behaviour. He is reported to have told the Dominion Post he's not an exhibitionist, just uncomfortable in clothes.
Let's be thankful the local wrinklies who saddled up for Ride to Work day this week didn't follow the lead of the naked bike man.
But the really funny part of the story is… the name of his lawyer: Mr Bott.
That's it for this week. There's a squall on the way and the gennaker's luffing. Splice the hatches and batten down the main brace.
Unrelated parting thought: Do terrorists cook with extra virgin olive oil?