'Vaccinated and proud of it.” That's the message behind a local campaign aiming to help spread the right message.
The 'vax tick” is a simple logo devised by publishers Brian and Claire Rogers, owner operators of Sun Media.
It aims to instantly identify and connect those who are fully vaxxed and wish to communicate their enthusiastic support for medical science and the vaccination drive.
In the wake of Covid-19, society is moving towards a new way of communicating, interacting and socialising.
Awkward conversations regarding vaccination status and opinion is just one of the changes many members of the community now face on a regular basis.
Brian and Claire are both proud to be vaccinated and have now come up with a way to share that fact with others in a positive and simple manner.
The Sun Media Ltd directors have created a Covid-19 vaccination tick pin which can simply be placed on a face mask, or item of clothing, to share a silent message to the community – to be a part of the mighty All Vax team.
The vax tick can also be used on a whole range of other items, including flags, clothing, bumper stickers and printed material.
Brian says the vax tick needs to be embraced as part of an instantly recognisable brand, potentially worldwide, and should help unite people in the same way that other branding has united important causes around the globe, such as Black Lives Matter, the trans-community rainbow and tie a yellow ribbon round the old oak tree.
'This is a way for the silent majority to stand up and say ‘hey, we're doing our bit and we want to see who else is on board'. And we're standing strong with the community,” says Brian.
Claire is glad to be a part of a positive movement surrounding the Covid-19 vaccine. And she is not alone.
Te Tuinga Whānau Trust chief imagination officer Tommy Kapai Wilson says he is prepared to do everything to protect the health and wellbeing of his family.
'The best thing I can do to do that is make sure I am vaccinated and all my family are, including my children,” he says. 'That is the case, we all are.
'I am for the pins for a lot of reasons, but for one, I like the positive message it projects.
'I was waiting for someone to do it, so well done to Claire and Brian Rogers for getting it done.”
The Covid-19 vaccination tick pins will be available soon.
Merchandising including bucket hats, bumper stickers and tick pins, either stand alone or attached to masks, are available for purchase. Please send enquiries to: enquiries@sunmedia.co.nz
From every purchase , $1 will be donated to either Te Tuinga Whānau or Foodbank.
To book your vaccine head to: https://vaccinations.bopdhb.health.nz/
For more information about the vaccine, visit www.covid19.govt.nz