New Zealand Food Safety is asking people to pause and do a quick check before buying food through social media platforms, to make sure it’s safe for them and their families.

“We know shopping for food online through non-traditional avenues is becoming increasingly popular and that people enjoy the selection and convenience this provides,” said NZFS acting deputy director-general Jenny Bishop.

“It’s up to sellers to identify and manage all the risks associated with their products and that’s no different when it comes to food sold through social media.

“However, consumers can’t be expected to know all the rules involved in selling food, especially for online sales where they can’t immediately interact with the seller.

“There are a few steps you can take to make sure you are safe before buying.”

Before buying, NZFS advised people to undertake the following tasks.

Ask if the seller is registered under the Food Act if they need to be. Note, home-based cake makers don’t need to be registered.

See if you can identify what’s in the food, including any allergens, how it’s prepared, and how it’s been stored.

Does the food look cleanly presented and consistently prepared? For instance, is there a clear picture of the label and/or product information?

Will it arrive at the right temperature? For example, hot if it’s hot, chilled, or frozen if it’s meant to be frozen.

“You should be able to easily contact the seller to ask them these questions, and as always, if the answer doesn’t feel right, do not buy it,” Bishop said.

“If you suspect that the food is unsafe, contact the seller with your concerns, as it helps improve food safety and prevents future harm.”

People can also report unsafe food to NZFS by making a food complaint.

“If you have doubts you want to follow up it helps.”

Learn more about how to buy safe food online at: www.mpi.govt.nz/food-safety-home/how-to-buy-safe-food-online