Living and breathing Bay Dreams

Bay Dreams music festival organisers Mitch Lowe of Audiology and Pato Alvarez of Pato Entertainment with DJ Santa ‘Sneaky’ Claus. The annual multi-genre festival returns to Mount Maunganui’s ASB Baypark Stadium on January 2. Photo: Chris Callinan.

It might be one of the newest musical festivals on the block but there's no denying it – Bay Dreams punches well above its weight.

Presented by Audiology and Pato Entertainment, the multi-genre musical festival will have you dancing the New Year in with style at Mount Maunganui's ASB Baypark Stadium on January 2.

The line-up for next year's Bay Dreams features international superstars including Yelawolf, Sticky Fingers, Grandmaster Flash, AC Slater and Bizzy Bone sharing the stage with Kiwi acts like Shapeshifter, Katchafire, Kora, Home Brew, State Of Mind, Concord Dawn and many more.

The inaugural festival took place last January, with 5000 tickets sold. So it's not surprising co-organisers Pato Alvarez and Mitch Lowe grin from ear to ear when they say 15,000 tickets have already been sold to Bay Dreams 2017.

'A lot of festivals will have one headliner – we've got three – and the line-up we have must be really amazing because we've sold out already,” says Pato.

'We want everyone who's got tickets to know we're very humbled and working really hard to put on an awesome show for them. We're going to be bringing you an international level quality show.”

Selling out two months ahead of festival, as far as Mitch knows, is virtually unheard of in New Zealand.

'Our vision right from the start has been to produce a multi-genre festival, so the 2017 show is effectively the same concept just triple the size.

'We've stayed true to our value and it's just expanded more rapidly than we thought it ever could; and we're privileged to show everyone what they saw in 2016 but on a much larger, grand scale.”

Bay Dreams kicks off with a warm-up party at ASB Baypark Arena on January 1 and getting the crowds bouncing will be The Upbeats featuring MC Tiki Taane, The Peace Keepers, Average Rap Band, Earth Tiger and Kings.

Pato says during the two days the warm-up party and festival runs millions of dollars will be pumped into Tauranga's economy by festival-goers.

'We're also employing up to 180 security officers and another 165 staff, who'll all be locals, and then there's the management teams on top of that.

'Not only that, Bay Dreams will be representing Tauranga to New Zealand and the world. Of the 15,000 tickets sold, 12,000 of them have been purchased by people living throughout the country and overseas.”

Even now when Mitch looks at the poster for Bay Dreams 'it still blows my mind” and there's not a single act he would take away or add to the bill, which he says 'is really rare”.

Mitch says the 2016 show was organised in roughly three months – vastly different to the seven months of planning and preparation he and Pato have carried out behind the scenes for next year's Bay Dreams.

'Basically, we've expanded Bay Dreams to being much more than just amazing music; we've got Little Big Markets running our food market, and we've contracted artists as well so people will see full custom stage art design, sculptures and more.”

Overall, Bay Dreams' organisers are feeling proud as punch of their achievements thus far and want to thank ASB Baypark, Tauranga City Council and Police for their help and support.

'We can't wait for Bay Dreams so we can actually do it, live it, get it done and start planning the next one. Hopefully, we get some time off – eventually,” says Pato.

Audiology and Pato Entertainment's Bay Dreams at Mount Maunganui's ASB Baypark Stadium is on Monday, January 2. For more information, visit: www.baydreams.co.nz

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