Kristin Dunne Tourism Bay of Plenty

We all know what an exceptional place the Bay of Plenty is to live and explore.

And now we can share our love of 'our place”.

Over the next year we will transition into an insight-lead organisation for the betterment of our community.

We will have the ability to not just attract visitors to the Coastal Bay of Plenty (which stretches from Waihi Beach to the Whirinaki Forest) but to better manage their stays once they get here.

By knowing who our visitors are, what they want and when they get here, we will be able to grow tourism ‘on our terms'.

A thriving visitor economy that is well planned and managed will bring with it greater social amenities and higher living standards. In short, we all stand to benefit.

Our vision is bold, but our progressive and passionate Board and Councils recognise the potential this region has and the significant role we play in assisting its development.

Destination Management is undoubtedly the way forward and we take pleasure in being at the forefront of this movement in New Zealand.

We hope you will join us on this journey to not only showcase the Bay of Plenty but preserve the region's unique identity.