Kristin Dunne Tourism Bay of Plenty

Cruising through Tauranga Harbour and soaking up the breathtaking views towards our majestic Mauao and Pilot Bay on a clear summer's day is a known highlight for cruise passengers.

For a record 320,166 passengers and crew, this view will be their first taste of our unbeatable region this upcoming cruise season.

The 2018/19 cruise season will see a record-breaking 110 ships berth in the Coastal Bay of Plenty – up 35 per cent on last season's 81.

This sector makes a valuable contribution to our region's economy, and this season is no different, with an estimated $63 million injection, and 1224 cruise-related jobs generated.

These figures are evidence that our region's reputation as a world-class destination continues to soar, as cruising becomes more popular and more achievable.

From wandering around Mauao, to touring through working kiwifruit orchards or a spot of retail therapy in the Mount or Tauranga, our region is deservedly popular with cruise passengers.

Over 50 per cent of cruise passengers stay in Tauranga and Mount Maunganui, either through local tours or just to see the sights themselves.

The Coastal Bay of Plenty is renowned for our welcoming spirit, with the region scoring among the highest local friendliness satisfaction rate from passengers. Whether a warm welcome, or some friendly advice and directions, a community effort will ensure this season is a success.

More importantly, the friendliness of our community will mean all our visitors leave with wonderful lasting memories of our region and begin planning for another visit in the future.

It's shaping up to be a great season for the Coastal Bay of Plenty, and we can't wait to share it with everyone.